Working with a client to develop a strategy and detailed action points for each of their
target segments- hedge funds, real money and central banks. Determining which clients
afford what order of opportunity to the bank and what mix of products, staff and channels
will prove effective for those clients.

The provision of cash management services is considered the basis of a relationship
(and the trade finance that extends from this). From that basis a client can be developed
to include further value added services. This is the belief of the large global and regional
providers of cash management providers.

We conducted a segmented analysis of a client's performance with a focus on back-office
functions. This helped them build existing prime brokerage relationships with the leveraged community, as well as analysing how to maximise wallet share from client banks, the uptake
of e-trading and use of their distribution channels.